Big businesses are always on the lookout for a good way to benefit their company, but they sometimes focus on the inside of their buildings to find them excluding the exterior. This is a problem when it comes to regular light maintenance and replacement. It skips the following advantages.
Serious Money And Energy Savings
It's always a good time to think about replacing your current exterior lights. It can save you a lot of energy and money if you have old MH lights which can use up to 324 watts in your parking lot. Replacing just half of them with LED lights can cut your exterior's energy expenditure by up to 70%. You can imagine how much your electricity bill can drop after that considering that the US Energy Information Administration reports that the national average spent on electricity is 13.05 cents per kilowatt-hour.
Even if you don't replace your exterior and parking lot lighting with LEDs, keeping them maintained and regularly replaced reduces how much light is consumed and how efficiently that energy is used. Lights lose their oomph as they age, illuminating less over time. This is a waste of money since they consume energy at the same rate, but you can develop a schedule of replacing bulbs before they dim to keep their efficiency.
Attracting And Reassuring Customers
If you are a business that has customers coming in after dark, it will be well with your while to relamp the exterior lighting and parking lot lighting. Bright, new lights at your entrance not only catches the customer's eye as they drive by, but reassures them that you are open. But even if they can see that you are open and ready for business, they still might not want to go in if your parking lot seems filled with shadows and 'cool spots.' Anyone, especially with young children, will be leery of stopping so impulse shopping will be limited.
Even if they hustle into your business, they might be discouraged from lingering because the dim parking lot will make them worry about the safety of their car. This again limits impulse shopping and hanging out which many retail businesses rely on for their profits.
The customers' fears are justified. Dim or flickering exterior lighting invites people with ill intent to hang around by providing them with a cover for their crimes and emboldening them.
Not regularly updating your lighting also interferes with other crime-reduction efforts. Many companies have a closed circuit TV on the outside of their buildings to deter crime and to help clean it up and the lighting that you use has a big effect on how well that camera works. If you have spots outside your door that are in shadow, your camera isn't going to catch any crime. The criminal is going to quickly figure out where to stand to avoid getting caught. Keeping your lighting well maintained will eliminate the dark spots and help the camera do its crime fighting work.
Older types of lights are frequently inconsistent in where they illuminate, requiring modification and updating. They might need capping to keep them sending light to the ground where it is needed instead of to the side or to the sky. They also frequently send a very bright beam to one narrow spot, leaving a lot of your exterior in the dark. Newer types of lights such as LEDs spread their light more evenly over the ground, providing a more efficient use of your money and making it safer to travel to your store.
Lights never seem to all go out all at once either. If you don't have a regular maintenance schedule for your exterior lights, you risk having one section of your front under a dim or flickering light while the rest of the front is bathed in bright light. It looks bad. Not only that, it makes it even less safe for customers as they have to adjust their vision as they enter the areas which leave them likely to walk into obstacles.
If your exterior and parking lot could stand a revision, contact us. Lighting Services Incorporated provides group relamping, aerial lighting maintenance, and light retrofitting throughout 11 states on the Eastern Seaboard, from Maine to Virginia, and has been doing it since 1934.